Evaluation A2 Media Task

Media Evaluation on Prezi

Complete Magazine Advert For Music Video

Below is my completed ancillary task (magazine cover). Within lower research and development (shown in lower posts within my blog) you can see my 1st draft for my magazine cover. However after discussion with teachers and work mates we agreed the concept of the iPAD wasnt evident within the advert to attract a large demographic.

Complete Music Video

Lyrics, Meaning & Orignal Video

Lyrics:

I don't know about my dreams.

I don't know about my dreamin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Might as well fall in.

I don't know about my love.

I don't know about my lovin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Might as well fall in.

I don't know about my dreams.

I don't know about my dreamin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Fallin.

I don't know about my love.

I don't know about my lovin anymore.

All that I know is

I'm lovin, fallin, lovin, lovin.

Might as well love you.

I don't know about my love.

I don't know about my lovin anymore.

All that I know is

I'm turnin, turnin, turnin, turnin,

Might as well turn in.

I don't know about my dreams.

I don't know about my dreamin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Might as well fall in.

I don't know about my love.

I don't know about my lovin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Might as well fall in.

I don't know about my dreams.

I don't know about my dreamin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Fallin.

I don't know about my love.

I don't know about my lovin anymore.

All that I know is

I'm lovin, lovin, lovin, lovin.

Might as well love you.

I don't know about my dreams.

I don't know about my dreamin anymore.

All that I know is

I'm fallin, fallin, fallin, fallin.

Might as well fall in.

Meaning:

For me i think this song is about a guy who has just met this girl, perhaps having recently ended a previous relationship, so his minds a bit everywhere ( I don't know about my love, I don't know about my lovin anymore) he maybe doubts his own judgement, doesnt know what he should be feeling etc.

But meets this girl, and is totally absorbed by her, and as much as he tries to figure his emotions out and be rational about it, he cant help but fall for her. (All that i know is im falling falling falling, might as well fall in).

What I find interesting is the title. The Wilhelm Scream is a stock sound byte that was original used in the movie Distant Drums in 1951 and was then recycled over and over in action films whenever someone got shot with an arrow or gun. Perhaps he's used this as a sort of dark and obscure bit of humour, as if to say, 'Oh great, here we go again'. And perhaps to say that he is being shot, perhaps by cupid's arrow... yet again and is apprehensive, as everyone relationship before has ended so, so badly.

Original Video:

Magazine Cover: Photoshop & Sketch

I originally sketched the below magazine cover for my music video. When drawing/sketching it i decided i would continue to use the colour scheme similar to my film and digi pack itself. I also planned to use the same font, in this way viewers and audiences can relate each advert/video/cd cover to each other. I also made sure to keep a small hint of what may be involved in the music video. As an example, to the left of my sketch you can see a hand holding something, this informs viewers/readers that the artist has a form of conceptual idea within the music video, however it doesn't reveal too much information. In addition, i have also sustained the circle logo (in the top right) with the artists name inside. This can also be seen on the CD cover itself. 

Below can be seen a general step by step of how i created my magazine cover on Adobe Photoshop. Rather than starting with a "fresh canvas" i decided to develop & Minipulate my current DigiPack Cd Cover into a magazine cover. Doing this allows me to alter yet remain the same theme consistantly, throughout all my producs of the music video. 

Below is my final Magazine cover advertising the release date of "James Blake's" "The Wilhelm Scream" album. I used a similar technique to Michael Jacksons "This Is It" advert. This "technique" is rather cleverly to keep a sleek & simple approach to the design (assuming the audience already know who the artist is). In this way i can keep an aesthetically pleasing advert with sufficient information (release date etc) without overloading text on the page. 

RESEARCH & PLANNING: Music Videos

 Performance, Narrative & Concept


Types of Music Video
Over the past 10 years, the development of music videos in the music industry has grown and changed immensely. New technology, abstract images and fresh ideas have encouraged artists these days to expand how they represent themselves in their music videos. 

There are three main types of music video; performance, narrative and concept. There are also a range of mixture and animated videos which are not as well known as a ‘type’ of music video.


Performance
A performance video focuses on showing footage of the artist or band either in a casual environment, i.e. socialising with friends, or performing, live performance or staged performance. This style of video uses the band/artist/group throughout the majority of the production and the artist, band members are often miming the words to the song. The genre of music where performance videos are common is indie and rock. The costing on this type of production are also most likely to be the lowest as the producers are in effect giving the audience the most realistic image of the band as it is only the band they are showing. The downside of this is that the band will need to be relatively established to pull off the video, or else interest will become saturated.

Concept

Concept videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers, which draws them in. Concept videos usually are combined with one of the other two styles as the market demands for greater accessibly rather than the somewhat niche that is pure concept art. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. No particular genre or type of music is more likely to use concept videos, in fact a range of artists covering all genres have used concept/ art based videos.

Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. This style relies on imagery to produce a story for the audience to follow and some narrative videos include clips from films that the song has been featured in. This seems to be used a lot in slower songs, and often tend to be love stories

above shows famous rock band oasis member sitting on a vesper moped. This was part of a music video shot solely conceptual based (hence the artistic flare within the bikes design etc). 

Improvements to previous "Flaws" encountered

In regards to the issues and flaws faced i encountered whilst filming, i have substancially managed to build on them and simply 'rule them out'. Below are a list of the technical issues faced and further below them are the techniques i used to overcome them:


issues
1) The faces where of different sizes on the Ipad screen. 
2) The faces where of different alignment on the Ipad screen
3) The Ipad itself was either too dim or too bright in comparison to the foreground.


improvements
1) Whilst editing footage (pre ipad transfer) i aligned each head to the exact size)
2) Whilst editing footage (pre ipad transfer) i aligned each head precisely in the centre of screen.
3. i managed to gain control of brightness of the ipad and judge what locations where too bright/dim for the ipad (i generally found the lighter the foreground and actors body the lighter the ipad should be (visor verser).


Below can be seen 3 images of the newly shot ipad & face combination. Make sure to analyse facial alignment and brightness of ipad in comparison to body. (Also compare image improvements to previous post regarding "Flaws").