Sunday, 20 November 2011

Digi-Pack Analysis





CeeLo Green - The Lady Killer


I have chosen to look at this digi-pack as the bases of it, is based around Cee Lo green. We know this as from on the front cover we are able to see an image of him, which takes up a large percentage of the pack. And we also have his name. Which they helps the audience to clarify who he is. If people are unsure.I feel that it is very effective having Cee Lo Green on the front of the digi-pack. This is because a couple of reasons.


 1. Is because it means that as an audience we are able to see who the artist is. We are also able to gather a kind of style which he may have. This is due to what he is wearing. Also the colours used on to highlight him as the centre point. 2. It means that the audience may be able to relate his image to a song which they may have heard either on the radio, internet or on a music channel. This is also helped by having his name as a centre point of the front cover, as it means that the audience may be remember some of his work.
These elements must all stand out as it is going to be the front cover of an album which will help to see the single or album if the audience member does not know this person may be or what songs they have released.




The CD DigiPak (or CD Digi-pak) is a modern, stylish alternative to the standard CD Jewel Case. CD Digipaks are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays (CD flexitrays) which are glued into the digipak. CD DigiPacks are especially popular in the music industry for CD albums as well as multiple CD disc sets. CD Digipaks give a product an expensive / professional look and feel.

Ministry of Sound – The Sound of Dubstep
The digipak (shown above) shows the front cover, the back cover and the CD design. The Digi-Pak is very dark and this is created through the use of metal mesh consumed all over each cover and CD. It is clearly designed to express the dark, underground scenes associated with the Dubstep genre.

As you can see the only illustrations on the Digipak is the Ministry Of Sound logo and the name of the Digipak. The colours used also give us an insight to the thoughts of the Genre on the CD. Black is the most prominent colour on the cover which symbolises danger and darkness, portraying the dark, grime of the songs. silver is the only other prominent colour used on the digipak, this colour is a contrast to the black and helps make the text stand out.
After carefully examining the digipak there are many symbols and logos printed on the covers. There is a director’s label, a producer’s logo, and export information. These are obvious things to point out but we must include these on our own digipak to make it look professional and believable.

In summary the artwork printed for this digipak gives of the feelings associated with the genre of music on the digipak of. This therefore has made this digipak very dark and in turn stands out clearly to catch the eye of the audience and therefore draws them in. I will use this idea to help produce my digipak.

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