The images below show only a few of our pre planned shot locations. However the rest / remaining number of our locations were not planned we thought that if we over planned our location shots then we would not venture off and spontaneously find other interesting locations. Some of our locations such as the london eye were to large to shoot through a standard 18-55mm lens so we had to take the shot using a wide angle lens. The wide angle lens or 'fisheye' gives the shot a very indie feel and is not typical for a mainstream pop music video. Fisheyes are mainly used for filming extreme sports because they are very good at tracking movement shots, and because of its wide angle you don't have to be extremely close.
East London is now one of the most sought after film locations in London, because of the diversity it offers. The East End can symbolise extreme sophistication with places like Canary Wharf and at the same time it can signify extreme indigence and lawlessness. London offers a fantastic range of locations from historic country houses to modern and minimalist loft conversions. The capital presents a mix of urban cityscapes, riverside and woodland spaces, rooftop panoramic views, underground tunnels and hi-tech futuristic offices. London is often used for its distinctive identity but it has also been used to double for other parts of the world such as the US, Russia and many European countries.
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